When you embrace The Fairness Charter philosophy you put yourself at a distinct advantage:
- You differentiate yourself from the competition as being a supplier that is independently verified to be fair and ethical, yet still commercially profitable.
- We assist you by supplying independent education material to inform and make end users aware of the scams some of your competitors practice while they hide behind headline low pricing.
- By adopting the 'Fairness' approach, you, the supplier, put yourselves you in a much better position to win the business from various buying groups.
- Because you have openly committed to be fair and honest to your clients and you demonstrate your behaviour over a period of time, you are much more likely to retain existing clients as their contracts come up for renewal and we all know retained business is generally more cost effective than new.
- You have an excellent opportunity to remove competitors from the race who are not signed to The Fairness Charter, of course the earlier you commit the more likely you are to be the only local supplier who has a contract verified as ‘fair’.
- As this is a radical approach within the industry you could easily find yourself with positive press coverage and quality recommendations from clients as they start to become real fans of your business.
- We encourage buying groups, large and small, to buy from our approved and regulated suppliers giving their members the security of safer buying decisions. As a participant in The Fairness Charter you could expect to receive quality local referrals from these buying groups.
Are you ready to change the industry? Commit to The Fairness Charter now by completing the online application form here or email us and we will contact you.